prmaconsulting™
Pricing, reimbursement and market access consulting

• The Value Story comprising a standalone summary of the products evidence-based value proposition in the disease.
• The Problem Section structured around the key value messages including:
   • An overview of the disease and the way the it is managed
   • Burden of illness and unmet needs
   • Available treatments and available information (clinical, HRQOL, health economic).
• The Solution Section structured around the key value messages including:
   • A short description of the product
   • Clinical, safety and HRQOL data available for the product
   • An overview of ongoing studies.
• The Economic Value Section which is structured around key value messages and includes cost-effectiveness and budget impact data available for the product as well as References, Glossary and abbreviations.

• a Payer Q&A document identifing potential payer objections to the use of the product in relation to the disease enabling the client to identify the key objections and develop verbatim responses.
• a slide kit detailing the value proposition of the product and the supporting evidence. The slide kit will follow the structure of the GVD and will identify the appropriate audience for each key value message. Serving both internal and external communications potential internal audiences could be global and local marketing and medical teams and local market access teams. The slide deck can also serve as a training tool for local marketing and sales teams.

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Email: info@prmaconsulting.com

Tel: +44 (0) 1252 786284

Head Office
PRMA Consulting, Centaur House, Ancells Road, Fleet, GU51 2UJ